Mr. Bruce Mullins of Coffee Bean International (CBI) shared this video with us from the Union of Concerned Scientists. The short YouTube video “Save Our Coffee” highlights the effects of climate change on coffee, and urges President Obama to ensure that the EPA finalizes strong global warming standards this year. Check out the video below and share it via this link: http://ucsusa.org/mugshots. After the video, read about WCR’s approach to climate change and coffee.

World Coffee Research is taking a holistic approach to mitigate the effects of climate change on the supplies of quality coffees, the quality of that supply and livelihoods of the producers who are the stewards of that supply. Coffee is a highly environmentally-dependent crop and the increase of a few degrees of average temperature in coffee-growing regions around the world threatens both the steady supply of quality Arabica coffees and the livelihood of millions of people who grow and produce coffee. Climate models and crop-niche suitability predictors from studies conducted by the International Center for Tropical Agriculture (CIAT) show considerable changes in both the quality of coffee beans and the altitudinal zones suitable for production. Unless additional efforts are made to strengthen adaptive capacity today, there will likely be heavy economic losses across the coffee supply chain, as well as the disappearance of important ecosystem services and social disruption among coffee growing communities. As such, World Coffee Research has placed a special ‘cross cutting’ emphasis on this particular threat to the global supply of Arabica coffees.

To learn more about WCR’s approach to climate change, visit WorldCoffeeResearch.org/climate-change>>