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The Hidden Struggle to Save the Coffee Industry From Disaster

Nov. 28, 2018

The Hidden Struggle to Save the Coffee Industry From Disaster
So, Schilling decided to take matters into his own hands. In 2011, he convened the big industry players at Texas A&M University — roasters, distributors, importers — and catalogued the most pressing issues jeopardizing their businesses. The outgrowth of that meeting was a nonprofit called World Coffee Research (WCR), funded by Keurig Green Mountain, J.M. Smucker, Illy, Lavazza, and about 150 other coffee companies. Its top priority: rewire the plants. - Elizabeth Dunn
  • Authors: Elizabeth Dunn