What is coffee DNA testing and how does it help farmers?

For the last few years, we have been building a genetic database of coffee varieties. Reference samples have been assembled from large collections of coffee plants from research institutions and farms around the world. We began offering an Arabica varieties genetic testing service for coffee producers in 2017. Counter Culture Coffee became one of the first roasting companies to use the service. In this blog post, Counter Culture talks about how they use the service to help their producer partners understand more about the coffee varieties they have planted on their farms.