About Us
Our Members
WCR member companies
Countries represented
Our Mission
Grow, protect and enhance supplies of quality coffee while improving the livelihoods of the families who produce it.
Our Role
We identifying priorities shared by farmers, countries, and roasters—such as farmer profitability and climate resilience. We leverage our private sector support to drive public funding to our national partners.
Farmers and National Programs
We support countries to modernize their variety improvement systems, to align their research with market demand, and to bring tools and proven approaches from other crops to accelerate progress in coffee.
Roasters and Industry
We elevate the coffee industry’s shared priorities for agricultural innovation, driving value for everyone from farmers to consumers.
Our Values
Contribute in whatever way you can. Understand where silos exist and actively work across them. Always acknowledge the contributions of others. Understand the needs and interests of others—from colleagues to peers to partners—and look for common ground and shared value. Uplift others. Provide mutual support and care to one another.
Look for creative solutions to difficult problems. Recognize that the best solutions come from the open exchange of ideas. Actively pursue diverse perspectives—whether across scientific disciplines, market segments, or geographies. Be willing to change course when the evidence supports it.
Make sure you understand the problem you are trying to solve and can express it to others. Prioritize the most important problems—those that drive our mission forward and move the needle for our members and partners.
Look for ways to change for the better. When a problem arises, work not only to correct the problem but to understand and address its root cause. Ask for feedback early to uncover and address potential problems before they calcify.
Communicate clearly. Own the outcomes of our work. Uphold commitments to one another and to members and partners. Admit mistakes when they happen. Act with integrity.
Our Board
Our board members are some of the most important leaders and thinkers from coffee companies around the world. They work hard behind the scenes to guide our programs.
Our Team
Our leadership team develops our strategy and executes our ambitious agenda to modernize variety innovation systems.
Our global team is responsible for executing our core projects and programs to increase supplies of quality coffee and improve farmer livelihoods.
FAQ
World Coffee Research (WCR) is a 501 (c)(5) non-profit, collaborative research and development program of the global coffee industry to grow, protect, and enhance supplies of quality coffee while improving the livelihood of the families who produce it.
The long-term supply and availability of high quality coffee is seriously threatened and there is a lack of research to identify appropriate and innovative ways of increasing cup quality and volumes of quality coffee. In the past, coffee research was primarily focused on crop yields and disease resistance with little consideration for quality. It was conducted by public institutions in coffee-growing countries that have seen their funding gradually erode over the past four decades, or by private companies. World Coffee Research conducts quality-focused research that is shared industry wide for the benefit of all.
Coffee industry—roasters, importers, equipment manufacturers large and small—are WCR's primary source of funding. Coffee industry leaders along with research and institutional leaders serve on the WCR Board of Directors and guide our research agenda. This board is responsible for ensuring that research projects are meaningful and applicable for the coffee industry.
WCR is funded through direct contributions from coffee industry stakeholders, including companies across the value chain, governments, foundations, development organizations, and scientific research granting agencies. Private industry companies can support our work through a fixed annual contribution or our Checkoff Program with cents per pound/kilogram. See our Become a Member page for more information.
