MiiR x World Coffee Research—Marketing Assets

Mii R x WCR Launch Image

Design forward, generosity driven drinkware brand MiiR has teamed up with World Coffee Research to create a range of products to raise money in support of WCR's mission to protect and enhance the supply of quality coffee.

For coffee businesses participating in sales of MiiR x WCR mugs, the below product shots and sample social media posts are provided to support sales and marketing of this product through your retail or e-commerce shop.

For more information about this collaboration, see the press release.

Sample social media posts

  • Quality coffee is not a foregone conclusion.
  • The future of coffee never looked so good.
  • Along with delicious coffee, these mugs hold something else precious—hope for the future of coffee.
  • We are proud to offer this special artists' edition drinkware in support of World Coffee Research and their mission to protect and enhance the supply of quality coffee.
  • These special edition MiiR x WCR mugs are a truly beautiful object that reflects the joy, passion, and optimism for the future that underpins the work of coffee researchers around the world.
  • These gorgeous mugs from award-winning botanical artist Lucy T. Smith capture the beauty and fragility of the arabica coffee plant.
  • These colorful, whimsical mugs from Portland-based illustrator Michael Buchino celebrate the joyful labor of coffee research—in the lab, in the field, and in the cup.

Product shots—Michael Buchino collection

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Miir x WCR Michael Buchino Range

Product shots—Michael Buchino camp cup

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Michael Buchino camp cup transparent 1

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Michael Buchino camp cup transparent 2

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Michael Buchino camp cup transparent 3

Product shots—Michael Buchino narrow-neck water bottle

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Michael Buchino water bottle transparent 1

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Michael Buchino water bottle transparent 2

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Michael Buchino water bottle transparent 3

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Michael Buchino water bottle transparent 4

Product shots—Lucy Smith collection

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Mii R x WCR Lucy T Smith Range

Product shots—Lucy Smith camp cup

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Lucy Smith camp cup transparent 1

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Lucy Smith camp cup transparent 2

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Lucy Smith camp cup transparent 3

Product shots—Lucy Smith tumbler

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Lucy Smith tumbler transparent 1

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Lucy Smith tumbler transparent 2

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Lucy Smith tumbler transparent 3

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Lucy Smith tumbler transparent 4

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Lucy Smith tumbler transparent 5