WCR European Roadshow in June

Tasting coffee’s history + future in the U.K., Belgium, and the Netherlands

This month, WCR will join the global coffee community in Amsterdam for the World of Coffee event. While in Europe, we’re going to stop in various cities to get to know their coffee communities and share a little about what we do and how it connects to the future of coffee production. We’re calling it the UK Roadshow, and it starts June 12 in London. Below is our full itinerary, and this post will be updated as we add new events and confirm additional details on the events included here.

All events will feature WCR's Partnership Director Greg Meenahan discussing WCR's research, including the development of new varieties, and a "history of coffee breeding" tasting featuring old and new varieties: Caturra, Marsellesa, Mundo Maya, and Centroamericano.


June 12 @ Taylor Street Baristas

When: June 12, 18:00-20:00
Taylor St Baristas, 3 Creekside, London SE8 4SA
Falcon Specialty presents a World Coffee Research talk and cupping, featuring Greg Meenahan discussing WCR’s work to promote coffee research, the development of new varieties, and more. Gilberto Baraona of coffee farm Los Pirineos in El Salvador will also present on how to set up a coffee-variety garden and how he became a verified seed distributor.

June 13 @ Origin Coffee

When: June 13, 19:00
Origin Coffee, 65 Charlotte Road, London EC2A 3PE
Coffee, beer and a talk about breeding, research, nursery and seed sector development.

June 14 @ Caravela Coffee

When: June 14, 14:00-17:00
Where: Caravela Coffee Europe, Unit 20 Waterside, 44-48 Wharf Road, London N17 UX
Description: At this marquee event, WCR Scientific Director Christophe Montagnon will join Greg Meenahan to present on how genetic improvement and variety development in coffee is linked with sustainability and profitability for producers. The event will include a cupping of the latest hybrids.

June 15 @ Tate Modern

When: June 15, 15:00-17:00
Tate Modern, Terrace Bar, Blavatnik Building Bankside, London SE1 9TG
An afternoon of cupping and discussion about the next generation of hybrid varieties from WCR’s breeding program.

Find out more about the event here.
Note: This event is sold out.


June 16 @ Dark Woods

When: June 16, 14:30
Dark Woods Coffee Mill, Holme Mills, West Slaithwaite Road, Huddersfield HD7 6LS, United Kingdom
Come spend an afternoon at the Dark Woods Coffee mill, with Greg Meenahan of World Coffee Research (WCR) and the Dark Woods team for a coffee variety tasting and talk about the future of coffee, the impact of climate change and holding a discussion / Q&A. A great afternoon with some fabulous bread, cheese and pastries from our friends in the valley, topped off with a few beers from Magic Rock.


June 18 @ EFICO Seabridge

When: June 18, 10:00-12:00
Seabridge, Koffieweg 10, B-8380 Zeebrugge, Belgium
WCR will present about the future of coffee, followed by a cupping of F1 hybrids.


June 20 @ This Side Up Producer Crossover at World of Coffee

When: June 20, 10:30-12:00
Impact Hub Amsterdam, Linnaeusstraat 2C, 1092 CK Amsterdam, Netherlands
WCR will take part in the This Side Up Producer Crossover at World of Coffee with a presentation from Greg Meenahan followed by a panel on farmers’ approaches to growing different coffee varieties.

June 22 @ World of Coffee Sustainability Forum

World of Coffee Event: WCR at Sustainability Forum, Panel = Technology Accelerating Sustainability
June 22, 16:00 CET
RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam, The Netherlands
WCR will take part in World of Coffee’s Sustainability Forum. The Technology Accelerating Sustainability panel will explore how developments in agriculture, brewing equipment, and financial tools are changing how we think about sustainability in coffee across the value chain.

June 23 @ DR Wakefield Booth, World of Coffee

When: Saturday, June 23, 11:00-13:00
Where: DR Wakefield booth, Roasters Village, stand VL4
Description: Join us at the DR Wakefield booth to taste four single-variety coffees representing the history of coffee breeding from La Auroroa in Nicaragua. Meet WCR Partnerships Director Greg Meenahan and sign up for the WCR Checkoff Program.