In early 2020, WCR undertook a wide-ranging listening effort to collect input on current and emerging priorities for coffee agricultural R&D amid a rapidly evolving sustainability landscape. Nearly 1000 people, from farmers to roasters to national researchers, participated. The result are summarized in a new report and will inform the development of WCR's upcoming five-year strategy and program plan.
News and knowledge
WCR listens to industry feedback with new global consultation
WCR NewsDate: 6.11.20
Agricultural R&D’s Role in the Future of Sustainability
WCR NewsDate: 6.10.20
In 2019, two landmark reports were published in response to coffee’s latest price crisis, concluding that economic viability is the catalyst for the sustainability of the entire coffee sector. While coffee agricultural R&D cannot alone solve coffee’s sustainability crisis, it has for far too long been overlooked as an essential upstream activity enabling sustainable agricultural development.
WCR Think + Drink
WCR NewsDate: 5.27.20
The Think + Drink is our annual gathering and report-out to the coffee community about WCR's progress over the prior year and a preview of what's ahead. Highlights include a virtual tour of the harvest of experimental F1 hybrids in El Salvador, the results of a recent global consultation about coffee R&D priorities, and an update on our 2020-2025 strategy.
Annual Report 2019
WCR NewsDate: 5.26.20
Between 2012 and 2019, World Coffee Research (WCR) built the foundation to execute, for the first time, a shared global R&D agenda for coffee agricultural research. That foundation includes an unprecedented global network of trials beginning to produce meaningful harvests, as well as collaborative engagement with stakeholders across the industry and the world. Our 2019 Annual Report provides the latest look at what we have produced through this approach, in collaboration with our global network of partners.
WCR NewsDate: 5.18.20
At the start of 2020, World Coffee Research began preparing a plan to guide our growth and development over the coming five years. The purpose of this strategy will be to clearly articulate what WCR aims to achieve and how it will deliver impact, guiding our decisions, investments, and research agenda for years to come. The road to building a five-year research strategy is long and winding—at least if you want it to reflect the concerns of your stakeholder community. Read on for more about where this journey has taken us, and the steps that still remain.