Past event
May 13, 2026
We’re on a journey to make high-quality coffee more accessible. Join us to build a deeper understanding of how we are integrating cup performance into our breeding program.
This webinar features a presentation by Dr. Verônica Belchior, Research Scientist for Coffee Quality Evaluation, and Dr. Tania Humphrey, Director of Research and Development. It covers WCR’s unique approach to quality, including how our scientists are incorporating sensory data into genomic selection, how members are contributing to this research, and how these methods can change the landscape of coffee. This content is highly relevant for sourcing, quality, and sustainability teams interested in building a vision for what the future of coffee—and flavor—looks like.