New coffee varieties will help poor exporting countries

The world needs more new varieties of coffee beans so that bean farmers and producers concentrated in developing countries can make more profits and the global coffee market doesn't get monopolized by a few coffee-producing countries or roasters that offer limited choices, according to the head of World Coffee Research (WCR), a U.S.-based global organization dedicated to agricultural innovation for coffee supply.

WCR CEO Jennifer "Vern" Long sees this calling as a worldwide campaign concerning national governments, coffee companies and consumers, stressing the mission needs all their efforts to raise awareness and execute the goal that entails scientific research for new coffee varieties. At this year's Seoul Cafe Show at COEX on Wednesday, Long said the G7 nations had reached an agreement to provide financial support to coffee bean-exporting countries. This funding will help these nations conduct research on new coffee varieties, with the goal of introducing them by 2030.

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