Ensure the future of coffee

“At Mercon, building a better coffee world means systematically working to strengthen farmers and farming communities. We believe that a vital component for thriving coffee farmers is the access and adoption of better varieties. This translates to plants that are not only more productive, resilient to climate change, and less susceptible to pest and diseases, but that also yield better qualities. The work done by WCR globally in facilitating the adoption of the best existing varieties alongside their best agricultural packages is a reference in the industry and will have a long- term legacy for the coffee Origins”, explained Giacomo Celi, Mercon’s Sustainability Director.