Join the checkoff program

How It Works

pennies per pound/kilo to ensure the future of coffee

• Roasters decide how many cents per pound or kilo purchased through participating suppliers to donate. Choose the right amount for your business—any amount from .005 (half a cent) up to .10 or .20 per pound or kilo is fine.
• Participating suppliers keep track of coffee sales to roasters, adding however many pennies per pound/kilo the roaster has indicated to the coffee purchased. The contribution is included as a cost of doing business on the roaster’s invoice, similar to docking costs, brokerage fees, or warehousing costs.
• The supplier collects funds and disperses them to WCR four times a year.
• Once we are set up with your suppliers, there is no work for you.
• For more information on how the Checkoff Program works for roasters and suppliers, download this explainer