Miir x World Coffee Research—Marketing Assets

Design forward, generosity driven drinkware brand MiiR has teamed up with World Coffee Research to create a range of products to raise money in support of WCR's mission to protect and enhance the supply of quality coffee.

For coffee businesses participating in sales of MiiR x WCR mugs, the below product shots and sample social media posts are provided to support sales and marketing of this product through your retail or e-commerce shop.

For more information about this collaboration, see the press release.

Sample social media posts

• Quality coffee is not a foregone conclusion.
• The future of coffee never looked so good.
• Along with delicious coffee, these mugs hold something else precious—hope for the future of coffee.
• We are proud to offer this special artists' edition drinkware in support of World Coffee Research and their mission to protect and enhance the supply of quality coffee.
• These special edition MiiR x WCR mugs are a truly beautiful object that reflects the joy, passion, and optimism for the future that underpins the work of coffee researchers around the world.
• These gorgeous mugs from award-winning botanical artist Lucy T. Smith capture the beauty and fragility of the arabica coffee plant.
• These colorful, whimsical mugs from Portland-based illustrator Michael Buchino celebrate the joyful labor of coffee research—in the lab, in the field, and in the cup.

Product shots—Michael Buchino collection

Product shots—Michael Buchino camp cup

Product shots—Michael Buchino narrow-neck water bottle

Product shots—Lucy Smith collection

Product shots—Lucy Smith camp cup

Product shots—Lucy Smith tumbler