News

Last week, World Coffee Research held its first-ever General Assembly for members at the Specialty Coffee Association of America (SCAA) in Atlanta. At the assembly, we launched our 2015 Annual Report and updated members on our collaborative research to ensure the future of coffee.

The SCAA’s Sustainability Award celebrates innovative projects to expand and promote sustainability within the coffee world. In addition to recognizing the hard work of the individuals, businesses and organizations who created and implemented the project, the award aims to inspire others to initiate similar endeavors. SCAA’s Sustainability Council created the Sustainability Award in 2003 to promote, encourage and honor the efforts of those serving as role models in fields of sustainability. In 2016, the award was given to World Coffee Research for it’s International Multilocation Variety Trial.

Where to find us in Atlanta this week

As communications director for World Coffee Research, I have weekly conversations with people—from roasters to producers to bankers to everyone in between—about what the organization does. Almost uniformly, people are curious about our work, and express a sense of its importance, but few seem to feel as if they truly understand what we do.