A Wake-Up Call on Coffee—The Time to Preserve the Future of Coffee is Now

For more than a billion people around the world, a daily coffee is a simple pleasure and a sacred ritual. It centers and energizes us; no wonder it is the most consumed beverage in the U.S., outside of water. Coffee not only powers people, but it drives economic activity where it’s both grown and consumed. In the U.S., coffee is responsible for $330 billion in economic impact annually, which translates into wages, development and growth for businesses small and large.

Part of Keurig Dr Pepper’s origin story is as one of those small businesses — a local coffee roaster in Vermont that was at the forefront of a trend. Green Mountain Coffee Roasters was part of the first wave of American roasters, driven by its founder’s desire for a better cup of coffee. Green Mountain later bought Keurig and its innovative brewing system, and that company’s descendent, KDP, is one of the world’s largest purchasers of coffee and a leader in fair trade coffee.

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