Coffee, Deforestation, and the Global Coffee Monitoring Program
WCR's Partnership Director Greg Meenahan penned an article for Caffeine Magazine, entitled "What the F**k does coffee have to do with deforestation? And how is the Global Coffee Monitoring Program fighting it?"
Deforestation owing to coffee is a real threat. Coffee farmers remove shade because coffee trees are typically more productive in full sun and they’re normally paid by the volume of coffee they produce. A growing number of companies are committing to zero deforestation, but this will only work if every roasting company in the world does the same. - Greg Meenahan, Caffeine Magazine
Many thanks to Caffeine Magazine for allowing us to share the full text of this article with our readers.