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Where to find us in Seattle

April 3, 2018

Join us for Think + Drink, lectures, and more at the SCA Global Expo

This month in Seattle, the global specialty-coffee community will descend on Seattle for the Specialty Coffee Expo, taking place April 19-22. World Coffee Research (WCR) will be engaged in a wide range of activities at the show; below is a list of what we’ll be taking part in and some of what we’ll be checking out at Expo 2018. 

Think + Drink: Join us for an update on our work and a special tasting of African varieties from Counter Culture

Friday, April 20, 2-4 p.m.
Room 2AB, Washington State Convention Center

On the Friday of the show, April 20, WCR will host our annual Think + Drink, this time with a special coffee tasting hosted by WCR partner Counter Culture Coffee. WCR will give updates on our research findings from the past year, as well as a preview of what’s to come in our global efforts to promote sustainable coffee production.

The event will have a special focus on our newly updated Arabica Coffee Varieties catalog, which adds 11 varieties from six African countries. It will be presented alongside a special tasting of single-variety African coffees from Counter Culture Coffee.

All are welcome. Please arrive on time to ensure entry.

Think Drink

Expo lecture: Beyond Heirlooms and Hybrids: Breaking Down the Coffees of Ethiopia and East Africa 

Friday, April 20, 9-10:15 a.m.
TCC Tahoma 1, Washington State Convention Center

Join us for a star-studded tour of African coffee varieties! Both WCR and Counter Culture Coffee have independently been compiling up-to-date reference guides on coffee varieties and the research that has been done around them, particularly in Ethiopia and East Africa. In the lecture, WCR will present the varieties and research collected in our new Arabica Coffee Varieties catalog, while Counter Culture will present information from its new book consolidating more than 50 in-depth description of Ethiopian coffee varieties.

The lecture will feature WCR’s scientific director, Christophe Montagnon; chief breeder, Benoit Bertrand; and communications director, Hanna Neuschwander. It will also feature noted Ethiopian coffee breeder Getu Bekele; Counter Culture Coffee green buyer Tim Hill; and Jeff Koehler, author of the new book Where the Wild Coffee Grows.


Expo lecture: The Potential of Controlled Fermentation Through Yeast Inoculation 

Saturday, April 21, 9-10:15 a.m.
TCC Tahoma 4, Washington State Convention Center

This session will dive deep into the ongoing developments in using strains of yeast for coffee fermentation, bringing together coffee roasters, producers, and researchers to share their perspective. It features WCR chief breeder Benoit Bertrand.

Scientific Poster Session

On Friday from 12 to 2 p.m. at the Convention Center, scientists will present their research during the Scientific Poster Session, where they will meet and greet industry members, field questions, and discuss compelling research topics.

SCA Store: WCR Variety catalogs, T-shirts, Flavor Wheel posters, and more!

Don’t forget to stop by the on-site SCA Store at Expo to pick up a hot-off-the-presses copy of our Arabica Varieties Catalog ($24), a WCR “Long Live Coffee” T-shirt, or a copy of the Flavor Wheel poster. All sales directly support WCR’s research.

Lectures we plan to attend

SCA is full of opportunities for learning. The following lectures are ones that caught our eye. Find a full description of each lecture here

Farm Profitability: The Impact of Best Practices and GAP
9-10:15 a.m. Friday, April 20, TCC Tahoma 5

Why Coffee for the Next Generation of Farmers? What’s Inspiring Them; What More Is Needed?
10:30-11:45 a.m. Friday, April 20, TCC Tahoma 2

Laying the Groundwork for a Living Income: Strategies Across the Supply Chain
9-10:15 a.m. Saturday, April 21, TCC Tahoma 2

Resilient Coffee? What ‘Resilience’ Means & Why This Matters for All Members of Coffee’s Supply Chain
9-10:15 a.m. Saturday, April 21, TCC Chelan 2 

Spotlight on China: China’s Coffee Industry’s Past, Present, and Future
9-10:15 a.m. Saturday, April 21, TCC Yakima 1

Turning Research Into ‘Reach’search! How to Ensure Coffee Genetics Reach Producers
9-10:15 a.m. Saturday, April 21, TCC Tahoma 1 

Converting Climate Change Into Action: Decision-Making Tools and Resources for Moving Forward With Successful Adaptation Projects
10:30-11:45 a.m. Saturday, April 21, TCC Chelan 4

Offsite workshop: Advanced Coffee Processing Techniques

A 90-minute workshop—given Thursday in Spanish and Friday in English—will present fundamentals for sorting, processing, cleaning, and drying coffee. The course will evaluate the use of Brix, pH, and temperature to monitor both ripeness and the progression of fermentation. More details and registration information are available here


We're excited to check out a range of lectures exploring innovation at the farm level and ensuring sustainable livelihoods for smallholder coffee farmers. 

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