Annual Report 2018

Creating the future of coffee

Fewer farmers, less origin diversity—that is the likely future that coffee faces without significant innovation and investment to support coffee producers around the world to remain profitable and continue farming.

The purpose of WCR’s coffee agricultural R&D, which we conduct together with national coffee institutes and universities around the world, is to ensure that coffee growing remains a profitable livelihood that can meet rising demand while also safeguarding natural resources.

Read more about what we do, and the results of our ongoing research, in our 2018 Annual Report.