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Hanna Neuschwander
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WCR listens to industry feedback with new global consultation
In early 2020, WCR undertook a wide-ranging listening effort to collect input on current and emerging priorities for coffee agricultural R&D amid a rapidly evolving sustainability landscape. Nearly 1000 people, from farmers to roasters to national researchers, participated. The result are summarized in a new report and will inform the development of WCR’s upcoming five-year strategy and program plan.

Agricultural R&D’s Role in the Future of Sustainability
In 2019, two landmark reports were published in response to coffee’s latest price crisis, concluding that economic viability is the catalyst for the sustainability of the entire coffee sector. While coffee agricultural R&D cannot alone solve coffee’s sustainability crisis, it has for far too long been overlooked as an essential upstream activity enabling sustainable agricultural development.

WCR Think + Drink
The Think + Drink is our annual gathering and report-out to the coffee community about WCR’s progress over the prior year and a preview of what’s ahead. Highlights include a virtual tour of the harvest of experimental F1 hybrids in El Salvador, the results of a recent global consultation about coffee R&D priorities, and an update on our 2020-2025 strategy.

Annual Report 2019
Between 2012 and 2019, World Coffee Research (WCR) built the foundation to execute, for the first time, a shared global R&D agenda for coffee agricultural research. That foundation includes an unprecedented global network of trials beginning to produce meaningful harvests, as well as collaborative engagement with stakeholders across the industry and the world. Our 2019 Annual Report provides the latest look at what we have produced through this approach, in collaboration with our global network of partners.

WCR Presents—Rust: A history
Join us for a deep dive into the history of coffee’s most dastardly disease: Coffee leaf rust. Histories of coffee leaf rust often, rightly, focus on its the human and economic costs. Since the initial outbreak in the mid-nineteenth century, though, rust has also transformed the global coffee industry in other, less obvious ways. This talk explores how rust has helped shape today’s global coffee industry, and may continue to do so in the future. This virtual talk comes to you from Stuart McCook, author of Coffee Is Not Forever (2019).
