Mobilizing research on coffee's critical challenges

Problem

The problems facing coffee producers and coffee businesses are huge—bigger than any single industry or organization can tackle alone. Many of coffee's challenges extend beyond WCR's core focus area of variety improvement, but they are critically important for sustainable agricultural development. Development donors and private sector investors are eager to include coffee in their portfolios and want to make their investments as impactful as possible, but lack guidance and direction on which problems should be prioritized.

Solution

Through its Global Leadership function, WCR works to elevate the need for additional investment in coffee R&D and to generate consensus on the most important challenges facing coffee for which agricultural R&D can provide solutions, and to mobilize support for research to address these challenges.

How does it work?

1. WCR works with economists to quantify the coffee R&D investment gap and generate estimates of what each country's "fair share" of investment is.
2. WCR works with national partners, research institutions, and the global industry to define shared priorities and elevate the most important questions for which research and funding is required.
3. WCR uses its influence and harnesses the collective power of its member companies around the world to mobilize public and private sector investment toward defined priorities, or engages relevant experts to tackle the topic.

Global advocacy

World Coffee Research engages in advocacy efforts in close coordination with trade associations representing the coffee industry in countries including the U.S., UK Germany, Japan, Australia, as well as the European Union.

U.S. advocacy

In the U.S., WCR is a registered lobbying organization and engages in advocacy activities in the U.S. in close coordination with the National Coffee Association and the Synergistic Hawaii Agriculture Council (SHAC), in order to secure deeper levels of public investment for coffee agricultural research aligned with the global shared agenda.

For U.S.-based coffee companies interested in driving legislative action in support of coffee agricultural R&D, please read more about coffee advocacy priorities below, and contact WCR to get involved.

For any company interested in advocating for these priorities, WCR can provide template letters for sending to your Member of Congress.

For Congressional staffers interested in understanding more about why coffee cares about the Coffee Plant Health Initiative Act, the Farm Bill, and coffee-related appropriations, please see the below resources.

Additional resources

• Read more about the Coffee Plant Health Initiative
• Read the Coffee Plant Health Initiative Act (HR 965)

Past Advocacy

2026

• Congressional FY26 appropriations report language specifically directing the development of a Feed the Future Innovation Lab focused on "research and development of coffee and cacao crop productivity"

2024

• Congressional budget report language from previous year maintained
• CPHIAA and international research collaboration program included in draft Farm Bill text
• High-level commitments from USDA ARS, NIFA and FAS to collaborate with the U.S. coffee industry on priorities and strategies.

2022-2023

• Global Food Security Act passed with increased funding and language we supported regarding smallholder farmers, international markets, and greater accountability for research spending
• Congressional budget passed with an increase in funding for a USDA research grants program that can benefit coffee agriculture
• Congressional budget passed with accompanying language encouraging USAID to fund coffee agricultural research
• CPHIAA introduced and built momentum for a reintroduction in 2023 around the Farm Bill