Visualizing coffee’s variety
New poster celebrates coffee varieties from the WCR varieties catalog
This week, World Coffee Research (WCR) released a new poster celebrating key coffee varieties from around the world. The poster is now available for free download on WCR’s website.
The poster visually represents the lineage and relation of different coffee varieties included in the World Coffee Research Coffee Varieties Catalog, which profiles over 100 coffee varieties. The poster and catalog cover varieties from 22 countries globally across the two species of coffee plants that are in wide cultivation worldwide—C. arabica (known as Arabica), and C. canephora (known as Robusta). The poster, like the catalog, is meant to be a practical tool and guide for coffee producers, but does not aim to represent an exhaustive list of all coffee varieties in existence.
The visualization was developed by UK design agency webDNA to accompany the re-design and re-launch of the World Coffee Research Coffee Varieties Catalog earlier this year, and an interactive version is displayed on the catalog's homepage. After receiving multiple requests for printable versions of the visual, WCR decided to release the resource as a poster, similar to the globally popular Coffee Taster’s Flavor Wheel, which was created using WCR’s foundational Sensory Lexicon and later co-released in a printable format in collaboration with the Specialty Coffee Association. The coffee varieties poster is available for anyone to download and print free of charge (print-ready versions for standard US-specific and international poster formats are available).
WCR is resolute in its commitment to making research and its resulting knowledge products openly accessible to all stakeholders across the coffee value chain. With this, the organization invites coffee producers, researchers, institutes, roasters, retailers, cuppers, and others to join in the celebration of coffee’s variety by printing the poster locally, displaying it in their respective offices and shops, and sharing it widely across their own networks.
If you have any questions about printing or would like to request the poster in a different format than those available via the resource page linked above, please contact Communications Manager Maeve Holler.