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WCR’s Five-Year Research Strategy Prioritizes Origin Diversity and Innovation
This article from STiR tea and coffee magazine, explains WCR’s new five-year strategy and why WCR decided to focus on origin diversity to face the climate crisis. It talks about how WCR wants to align collaborative agricultural R&D efforts to support origin diversity and help benefit farmers and the value chain.

WCR unveils strategy for the next five years
WCR has unveiled its new strategy for the next five years, which prioritizes supporting origin diversity in the face of the climate crisis through the acceleration of innovations in coffee agriculture.

Researching variety performance in Australia
Coffee has been grown in Australia since the 1800s, though never in a commercial capacity. But the country is capable of producing specialty coffee, and is now participating in research trials with WCR.

Agricultural Research & Development | The Coffee Podcast
Focusing on the topic of agricultural R&D with Vern Long on The Coffee Podcast

Challenges in the seed sector | The Coffee Podcast
WCR’s Kraig Kraft discusses challenges in the coffee seed sector in an episode of The Coffee Podcast
