October 1, 2025 is International Coffee Day (ICD). ICD was launched in 2015 by the International Coffee Organization (ICO), and each year, it serves as an occasion for the world to celebrate coffee as a beverage and raise awareness about important issues facing our industry.
This year, we’re launching a campaign to underscore the power of the coffee industry coming together to create a brighter future by investing in variety innovation to deliver better trees to farmers. This campaign is aligned with the ICO’s 2025 theme of collaboration (#ICD2025 and #EmbraceCollaboration). We encourage you to promote your World Coffee Research (WCR) membership to your own audiences and stakeholders by sharing your role as a partner in our work.
In this file, you will find a content package, including:
- Cover images in post and story format (examples below)
- Reel-style videos
- Caption language suitable for social media sharing
- Media coverage and resources for additional learning
- Instructions on how to use these assets
If you have any questions on implementing these assets, please feel free to reach out to WCR’s Industry Communications Manager, Maeve Holler at maeve@worldcoffeeresearch.org.
