Robusta Breeding Program Launch Content Package

We invite you to join us in celebrating the official launch of the Innovea Global Coffee Breeding Network’s Robusta program! The Innovea network, which we are proud to announce has been named one of TIME’s Best Inventions for 2025, is the most ambitious coffee breeding effort in history. The network unites governments and research institutions across Latin America, Africa, and Asia to accelerate the pace of genetic improvement for both Coffea arabica and Coffea canephora (robusta).

WCR’s robusta breeding began in 2024 and earlier this year, the organization harvested seeds from trees created in its first round of crosses and transferred them to a specialized propagation facility where they will be multiplied for distribution to national partners. These crosses combine new and unique combinations of valuable genetics with the goal of generating high-performing, climate-resilient varieties for many robusta-producing countries.

In this file, you will find a content package, including:

• Cover images in post and story format
• Reel-style videos
• Caption language suitable for social media sharing
• Media coverage and additional resources for deeper engagement
• Instructions on how to use these assets

If you have any questions on implementing these assets, please feel free to reach out to WCR’s Industry Communications Manager, Maeve Holler at maeve@worldcoffeeresearch.org.