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Hanna Neuschwander
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WCR Advocacy Aims to Increase U.S. Government Support for Coffee
World Coffee Research has added advocacy activities in the U.S. to its global leadership portfolio this year. WCR’s advocacy aligns with the National Coffee Association’s (NCA) legislative agenda. WCR is focusing on the research and development components of that agenda to increase U.S. government support for coffee research.
WCR launches new membership model
As of January 2022, World Coffee Research (WCR) has shifted to a new volume- and revenue-based membership fee structure and membership model. This approach aims to provide greater equity and transparency among member companies, and is better suited to provide sustainable funding for agricultural research. The new model supports WCR to execute its 2021-2025 strategic plan, which includes the launch in 2022 of a new Global Breeding Network for coffee.
World Coffee Research’s F1 time trial
This article in Global Coffee Report focuses on progress in the development of F1 hybrid variety candidates by WCR, discussing how these varieties can contribute to climate change adaptation efforts and how coffee companies around the world are participating in evaluating the cup quality of the candidates. Shaun Puklavetz, Coffee Sourcing and Relationship Manager of Blue Bottle Coffee and Mr. Takao Ueshima, SCA Japan Executive Director, comment on their participation.
MiiR x World Coffee Research
Design forward, generosity driven drinkware brand MiiR has teamed up with World Coffee Research to create a range of products to raise money in support of WCR’s mission to protect and enhance the supply of quality coffee.
