Guide to Running a Profitable Seed and Nursery Business
This guide is part of a three-part series.
There is growing awareness that coffee farmers worldwide struggle to access high quality plants. A set of three newly completed guides provides seed and nursery producers with knowledge to support their professionalization. The guides include newly revised technical manuals and a brand-new guide to profitable business management, which together support nurseries to succeed financially as well as to produce high quality plants.
Improving nursery production practices has the potential to dramatically improve the productivity and profitability of coffee farms globally and to ensure that the genetic gains coming from new/improved varieties are able to reach farmers.
The production of these manuals was significantly supported by the USDA-funded Maximizing Opportunities for Coffee & Cacao in the Americas (MOCCA) program. WCR's work in the MOCCA Project is support through the generous cost share provided by WCR member private companies, including The J.M. Smucker Company, Keurig Dr Pepper, National DCP/Dunkin', and Lavazza Professional.
Other guides in this series:
Supporting documents:
Supporting videos:
